By Joseph Menn in San Francisco and Tim Bradshaw in London of the Financial Times
Published: March 29 2009 18:54
Tumbling advertising revenues are laying waste to another wave of internet entrepreneurs as they struggle to satisfy promises of free music to users and cash flows to the labels that own the copyright.
Two popular services that allowed [...]
Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]
Npower
In the midst of a continued decline in ad revenues during the downturn, media publishers such as the Independent News & Media, Bauer and News International are investigating payment models for their online publications. Bauer alone has online property representing titles such as FHM, Heat, Zoo, Empire, Mojo, and GO Fishing.
The change in tactics comes [...]
Britvic has released a new can for its Tango fizzy drink which replaces the brand name with the word