The UK Advertising Standards Authority investigation into TripAdvisor will see some key details and finding released from Feb 1st.
For those not familiar with the investigation, TripAdvisor have been accused of being complicit in the posting of fake online reviews for hotels listed on its website. The allegation is that, despite having the resources to do [...]
It is no surprise that the PIP (Poly Implant Prothese) scandal has been very prominent in both the national and international press, featured heavily in online forum discussions and frequently mentioned on Twitter at #PIPimplants.
The problem in the UK alone is worrying some 40,000 women with the substandard implants from PIP.
As a consultant in [...]
Online Reputation Management, or (ORM) is a growing industry with SEO / Digital Marketing / Online PR elements to assist a brand owner in presenting a particular brand in a more positive light.
It can be used to restore balance to an event where a brand has been defamed, attacked or abused online or it can [...]
SERP’s is not UK based State Earnings Related Pension Scheme abolished in 2002, but for several years has stood for Search Engine Results Page/s………..Whilst most webmasters and SEO consultants will know what SERP stands for, it is non the less a techie term that often draws blank looks when talking to non SEO savvy small business owners and managers.
A static site is a website that is written in HTML only. Each page is a separate document and there is no database that serves the site and generates the pages they draw on. Functionally wise the only way to edit a ’static’ site is to go into each page individually and edit the HTML.
Many webmasters have been reporting a Google Page Rank drop in recent weeks which has had mixed results on the search positions of many millions of web sites.
A free lunch or ride may have a hidden, non monetary cost or obligation attached to it in the real world, but do the same rules apply in the virtual realm. Is there such a thing as a free website?
Google was recently granted a new patent with the name ‘Duplicate document detection in a web crawler system’. The patent explains how a content filter from the search engine can work with a duplicate content server, which in itself is not a new practice for Google, more an advancement of existing technologies.
Search engines search for text, and if there isn’t any meaningful text on your site then the search engines (Google, Bing etc) wont index your site regularly, and as a result no one is going to find the site!
However, this is not to say that to solve this you should just publish any old thing [...]
Anchor text is the hyperlinked words on a web page - i.e. the words you click on when you click a link.
Search engine positioning is a long-term strategy, and there are no quick-fix solutions in this area. To be really effective with search engine marketing, your site needs to be focused around the right keywords and keyword phrases.
Over the years an explosion of internet tools have been accommodated by both the personal and business browser and in doing so have delivered huge benefits to both parties. The use Internet Banking and E-commerce being just a few tools to mention from a myriad of thousands.
A website should be a positive experience for its visitors. It should invite the visitor in to the site and encourage him/her to find out more about the site but above all else, the visitor needs to be engaged.
The Internet enables incredibly fast and unparalleled access to an enormous amount of information and provides both a sense of connectivity and community feel that can empower web consumers to embrace or destroy a brand with a single click.