Opinion is somewhat divided over the news of Google pulling the SEO rankings of Interflora, as a lesson for manipulating Page Rank via link buying.
The truth of the matter was that Interflora stepped outside Google’s (well documented) terms and conditions and tried a shortcut, which is going to take one hell of a battle to [...]
Buyer beware, focus on the word spam and not SEO
In the last month I have received about 200+ emails from various Gmail accounts either directly or via the Admin notifications for spam comments left via the various client news and blogs I update but worryingly, I have also heard stories first hand from people who [...]
A couple of months back Edible’s Lee Oakley was asked by Intellectual Property Magazine to comment on Product liability in the health sector in the wake of the PIP Implant scandal which Edible had previously written about with the article ‘PIP implants & online reputation of cosmetic clinics‘
When a brand hits global scandal
In January, Poly [...]
Perception of Barclays’ retail bank brand has plummeted following the recent revelations that executives in its investment banking arm rigged lending rates between banks.
The bank was fined £290m by the US and UK regulatory bodies, with £59.5m coming from the UK Financial Services Authority on Wednesday (26 June) after it was found guilty of manipulating [...]
It was pretty hard not to notice the singling out of Jimmy Carr and his accounting practices through Jersey based K2 Tax scheme this week, as was that of Gary Barlow whom was reported to have invested in a similar scheme with the firm Icebreaker Management Services.
Now this isn’t to say that [...]
According to news this week the final report into the PIP breast implant scandal has concluded that the gel material contained in the implants does not cause a long-term threat to human health.
It says the implants, which were made with unauthorised silicone filler, are not toxic, nor carcinogenic.
For the 47,000 women in the UK [...]
Most people are aware of the term SEO and the significance of Search Engine Optimisation, and whilst ORM, or Online Reputation Management is a little way off yet in terms of the same recognition, it is one which will no doubt become an integral part of digital marketing as we move further into the realms [...]
I ask this question genuinely as I debate it myself in so much as how far would I go in order to not use or buy a companies products or services as a result of their poor reputation?
Most people in making this decision (and I’m no different) would draw on personal and collective experiences, word [...]
The UK Advertising Standards Authority investigation into TripAdvisor will see some key details and finding released from Feb 1st.
For those not familiar with the investigation, TripAdvisor have been accused of being complicit in the posting of fake online reviews for hotels listed on its website. The allegation is that, despite having the resources to do [...]
It is no surprise that the PIP (Poly Implant Prothese) scandal has been very prominent in both the national and international press, featured heavily in online forum discussions and frequently mentioned on Twitter at #PIPimplants.
The problem in the UK alone is worrying some 40,000 women with the substandard implants from PIP.
As a consultant in [...]
Online Reputation Management, or (ORM) is a growing industry with SEO / Digital Marketing / Online PR elements to assist a brand owner in presenting a particular brand in a more positive light.
It can be used to restore balance to an event where a brand has been defamed, attacked or abused online or it can [...]
SERP’s is not UK based State Earnings Related Pension Scheme abolished in 2002, but for several years has stood for Search Engine Results Page/s………..Whilst most webmasters and SEO consultants will know what SERP stands for, it is non the less a techie term that often draws blank looks when talking to non SEO savvy small business owners and managers.
A static site is a website that is written in HTML only. Each page is a separate document and there is no database that serves the site and generates the pages they draw on. Functionally wise the only way to edit a ’static’ site is to go into each page individually and edit the HTML.
Many webmasters have been reporting a Google Page Rank drop in recent weeks which has had mixed results on the search positions of many millions of web sites.
A free lunch or ride may have a hidden, non monetary cost or obligation attached to it in the real world, but do the same rules apply in the virtual realm. Is there such a thing as a free website?