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Edible Blog

TripAdvisor, Online Reputation & ASA
31/01/12 | Posted in category : Articles, Edible Blog, News, Online Reputation Management

The UK Advertising Standards Authority investigation into TripAdvisor will see some key details and finding released from Feb 1st.
For those not familiar with the investigation, TripAdvisor have been accused of being complicit in the posting of fake online reviews for hotels listed on its website. The allegation is that, despite having the resources to do [...]

PIP implants & online reputation of cosmetic clinics
13/01/12 | Posted in category : Articles, Edible Blog, News, Online Reputation Management

It is no surprise that the PIP (Poly Implant Prothese) scandal has been very prominent in both the national and international press, featured heavily in online forum discussions and frequently mentioned on Twitter at #PIPimplants.
The problem in the UK alone is worrying some 40,000 women with the substandard implants from PIP.
As a consultant in [...]

Boots Doing a Ratner – Reputation Suicide?
22/09/11 | Posted in category : Edible Blog, News, Online Reputation Management

In doing some research on other notable ‘Doing a Ratner’ examples I found a near miss by Paul Bennett, a senior executive at high street chemists Boots.
The phrase was coined after Gerald Ratner in making a speech to the Institute of Directors famously called his company’s products, “tacky” and “crap” and as a direct result [...]

Sony bans gamers unless they promise not to sue
21/09/11 | Posted in category : Edible Blog, Investment, News, Online Reputation Management, Search / SEO, Social Media

Sony, whilst continuing to see its share price tumble month on month since the hacking scandal broke in April, has gone and played a hand that will be equally frustrating to those gamers who were affected.
In a move that will do very little to bolster Sony’s online reputation it has taken somewhat desperate and underhand [...]

Facebook makes up 10% of Daily Mail UK traffic
17/11/10 | Posted in category : Edible Blog, Media, News, Social Media, Web Tools

Martin Clarke, the Daily Mail executive behind the popular news website has said that the social media giant is a ‘gigantic free marketing engine’
He told delegates at a Society of Editors annual conference that only Google directs more UK traffic to the site and in his speech urged other newspapers to embrace social networking sites [...]

Google Page Rank Drop Off
17/08/10 | Posted in category : Articles, Edible Blog, Search / SEO

Many webmasters have been reporting a Google Page Rank drop in recent weeks which has had mixed results on the search positions of many millions of web sites.

No such thing as a free lunch
21/05/10 | Posted in category : Articles, Branding, Design, Edible Blog, News

A free lunch or ride may have a hidden, non monetary cost or obligation attached to it in the real world, but do the same rules apply in the virtual realm. Is there such a thing as a free website?

Factoring Finance site launch
5/05/10 | Posted in category : Design, Edible Blog, News, Web Tools

Edible have recently launched a new web site and digital campaign for well known UK Invoice Finance specialist, Factoring Finance Ltd.
With over 30 years industry experience and a UK wide broker network, Factoring Finance have helped thousands of UK SME’s secure invoice finance such as Invoice Factoring, or Invoice Discounting to support business growth, and/or [...]

New Site Launch - CCDR
15/04/10 | Posted in category : Branding, Design, Edible Blog, News

Since the launch of the new Corporate Credit Debt Recovery (CCDR) web site some several weeks ago, the business has reported fantastic growth in both new business and new client wins.
Although based in the North West, CCDR are handling the commercial debt books of many national and international new clients worth tens of millions of [...]

Google’s duplicate content detection
6/01/10 | Posted in category : Articles, Edible Blog, Search / SEO

Google was recently granted a new patent with the name ‘Duplicate document detection in a web crawler system’. The patent explains how a content filter from the search engine can work with a duplicate content server, which in itself is not a new practice for Google, more an advancement of existing technologies.

T-Mobile, a Viral, an Advert, both?
29/06/09 | Posted in category : Edible Blog

In the creative industry there is as lot of discussion at present as to whether the recent televised ads from T-Mobile are viral or not? Viral’s, are usually distributed person to person via email, blue tooth or word of mouth utilising the social networks we all have.

Edible Blog : ‘Virgin Post’
18/06/09 | Posted in category : Edible Blog

Rather than witter on about what we as a company are up to, (which we’re sure would topple Ashton Kucher’s Twitter podium place), we wanted to focus the attention of Edible’s bite size and delicious little blog towards Media, Marketing, the power of ‘Brand’ and all manners of

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