The government is facing concerted lobbying against proposals to allow product placement for television shows.
The British Medical Association (BMA) has confirmed that it has responded to the Department of Culture, Media and Sport’s request for consultation on the issue and stated its concerns about the plan to allow brands to appear in TV programmes.
Part of [...]
Electronics company LG is to use its Piccadilly Circus screen as a tool for its customers to interact with the brand in a new outdoor campaign.
The ‘Life’s Good Moments’ campaign allows consumers to interact with LG’s giant LED screen at London’s Piccadilly Circus, giving people the chance to see their photographs on the landmark LG [...]
Technology brand Apple’s plan to offer online television subscription may be boosted by the involvement of US media companies CBS and Walt Disney, according to reports.
Through its planned subscription service Apple could offer TV shows from major networks for a monthly fee according to the Wall Street Journal.
The company is rumoured to be planning to [...]
Use of online social media ramped up in 2009 with nearly nine in ten advertisers incorporating this as part of their media mix more often than a year ago, according to a recent poll.
The news comes as a Facebook campaign to take Rage Against The Machine to the Christmas number one slot proved successful at [...]
Previously, all things iPhone were the solely at the hands of O2, which has been Apple’s exclusive partner since the iPhone launched in the UK in November 2007.
However, Orange - which claims to have the largest 3G network in the UK- has now confirmed that it will sell the phone through its retail stores, Web [...]