Don’t worry the headline to this blog item is about as accurate and informative as a real DailyMail headline but the news that the GoCompare adverts came out on top as the most complained about, to the Advertising Standards Agency is laughable, but also a poor reflection on the undercurrent to certain consumer actions in [...]
Negative tweets can prove beneficial to a brand by driving “a lot of interest”, according to Simon Wallis, the marketing director of Domino’s Pizza.
Wallis was speaking in reference to Domino’s sponsorship of ‘Splash’, Tom Daley’s much-derided ITV show, which aired in January.
The show suffered a Twitter backlash with tweets attacking ITV for “plumbing new depths” [...]
Opinion is somewhat divided over the news of Google pulling the SEO rankings of Interflora, as a lesson for manipulating Page Rank via link buying.
The truth of the matter was that Interflora stepped outside Google’s (well documented) terms and conditions and tried a shortcut, which is going to take one hell of a battle to [...]
Perspective is something of a crucial word when it comes to analysing the context of some consumer based reviews on consumer websites, especially when we consider that Tesco’s share price has actually risen since the horsemeat scandal, when most would have thought the opposite.
And its this disproportionate influence that consumer originated content has, that can [...]
Horsemeat scandal damaging to trust, say majority of PR chiefs in recent survey.
The horsemeat scandal will have a ’significantly negative’ impact on trust in meat products, according to 50% of PR leaders. A further 41% believe it will have a ‘marginally negative’ impact, the poll of 136 agency chiefs by the PRCA reveals.
Respondents were similarly [...]
It wasn’t the first and I don’t expect it to be the last but Mini, in its new Mini Roadster advert playfully pokes fun at the horsemeat scandal and serves as reminder that some scandals don’t disappear as soon as an apology is made.
The tongue in cheek (horse or beef, take your pick) print ad [...]
Findus UK’s response to the horsemeat crisis has been lambasted for its handling of the horsemeat scandal.
One source, who has worked within Findus comms, described the company as ‘a rabbit in the headlights’. The source claimed the frozen-food company needed to take action to turn the situation around otherwise it would die ‘a slow death’.
As [...]
Buyer beware, focus on the word spam and not SEO
In the last month I have received about 200+ emails from various Gmail accounts either directly or via the Admin notifications for spam comments left via the various client news and blogs I update but worryingly, I have also heard stories first hand from people who [...]
A couple of months back Edible’s Lee Oakley was asked by Intellectual Property Magazine to comment on Product liability in the health sector in the wake of the PIP Implant scandal which Edible had previously written about with the article ‘PIP implants & online reputation of cosmetic clinics‘
When a brand hits global scandal
In January, Poly [...]
Edible has had an interesting year to date and as is always the case, when you are so busy with client work you do tend to neglect updating your own blog and updating your own identity so to speak but alas, after much deliberation, much mulling and a few boozy late nights our new website [...]
Now whilst freedom of speech, and indeed freedom of expression are essential foundations of a civilised and free society, surely there is a limit to where freedom of speech can be used in order to protect people making false and malicious comments from redress, when the actions of the individual are less then civilised?
Constitution versus [...]
Perception of Barclays’ retail bank brand has plummeted following the recent revelations that executives in its investment banking arm rigged lending rates between banks.
The bank was fined £290m by the US and UK regulatory bodies, with £59.5m coming from the UK Financial Services Authority on Wednesday (26 June) after it was found guilty of manipulating [...]
Tesco’s online reputation has seemingly mirrored the share price falls of late as reports have surfaced that customers are taking to social media sites to criticise poor service.
Whether the shareholders will take to social media sites to criticise poor return on investment is as yet unknown!
Kaizo Advocacy Index, a biannual audit examination of online attitudes [...]
It was pretty hard not to notice the singling out of Jimmy Carr and his accounting practices through Jersey based K2 Tax scheme this week, as was that of Gary Barlow whom was reported to have invested in a similar scheme with the firm Icebreaker Management Services.
Now this isn’t to say that [...]
According to news this week the final report into the PIP breast implant scandal has concluded that the gel material contained in the implants does not cause a long-term threat to human health.
It says the implants, which were made with unauthorised silicone filler, are not toxic, nor carcinogenic.
For the 47,000 women in the UK [...]