Sony, whilst continuing to see its share price tumble month on month since the hacking scandal broke in April, has gone and played a hand that will be equally frustrating to those gamers who were affected.
In a move that will do very little to bolster Sony’s online reputation it has taken somewhat desperate and underhand [...]
Online Reputation Management, or (ORM) is a growing industry with SEO / Digital Marketing / Online PR elements to assist a brand owner in presenting a particular brand in a more positive light.
It can be used to restore balance to an event where a brand has been defamed, attacked or abused online or it can [...]
Twitter has its fifth birthday today (21 March) following its first ever ‘tweet’ by co-founder Jack Dorsey in 2006 which read “Just setting up my twttr”.
The micro-blogging website has grown to become one of the most important online marketing and communications tools of our generation with many people hailing it second on the [...]
Martin Clarke, the Daily Mail executive behind the popular news website has said that the social media giant is a ‘gigantic free marketing engine’
He told delegates at a Society of Editors annual conference that only Google directs more UK traffic to the site and in his speech urged other newspapers to embrace social networking sites [...]
Starbucks, in partnership with Yahoo has just launched a new content-rich digital network in its US stores.
The new offering, aptly called the Starbucks Digital Network and only available in the coffee their outlets is to be feature rich with exclusive digital content. The thinking behind the network is for Starbucks to attract new and existing [...]
A recent ICM Research survey uncovered some alarming findings about companies’ abilities to implement robust, effective social media strategies. Matt Burn, managing director at ICM Research tells us more.
Use of online social media ramped up in 2009 with nearly nine in ten advertisers incorporating this as part of their media mix more often than a year ago, according to a recent poll.
The news comes as a Facebook campaign to take Rage Against The Machine to the Christmas number one slot proved successful at [...]