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For Sale: Friends Reunited

17/02/09 | Posted in category : Advertising, Branding, Marketing, Media, News, online marketing

frlogo_hiresThe Sunday Telegraph has learned that ITV is contemplating the sale of Friends Reunited and other digital assets as part of a cost-cutting drive that could see at least 500 jobs axed by Britain’s biggest commercial broadcaster.


The company is examining the plans ahead of ITV’s full-year results on March 4, when it is expected to unveil fresh proposals to help it weather a deepening downturn in advertising revenues. ITV is reviewing whether to sell Friends Reunited, the social networking operation which it bought in 2006 for


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Tags: advertising revenues, broadcaster, downturn, Facebook, Friends Reunited, full-year results, ITV, Myspace, Twitter

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