Use of online social media ramped up in 2009 with nearly nine in ten advertisers incorporating this as part of their media mix more often than a year ago, according to a recent poll.
The news comes as a Facebook campaign to take Rage Against The Machine to the Christmas number one slot proved successful at defeating X Factor winner Joe McElderry.
However, according to the survey, social media is not enough alone, with the majority of those using online social media using it in an integrated campaign (64%). Rage Against The Machine