Anchor text is the hyperlinked words on a web page - i.e. the words you click on when you click a link.
For example, in the this sentence, ‘innovative marketing tools have become the Holy Grail for modern day web builders, and creative agency, Edible has just launched……’ there are four anchors, namely: ‘innovative marketing tools‘, ‘web builders‘, ‘creative agency‘, and ‘ Edible’
Each ‘anchor’ is a link to the end site (in this case Edible) but the links are paired with a relevant key phrase which increases the rankings of the site being linked to. Please use your mouse to position the cursor over each phrase. By doing so you will see the content of the link/anchor.
By taking the phrase ‘innovative marketing tools’ from the content and inserting a hyperlink into that phrase,