The AA, a leader in the roadside assistance market, is reviewing its Direct Mail operation and is reported in various sources to be considering a boost in its advertising activity.
As a market leader in the roadside assistance market The AA, which also offers insurance, financial services and travel and leisure information, currently works with London [...]
UNICEF UK yesterday (June 25) launched a marketing campaign that aims to highlight the importance of upholding children’s rights. The activity is focused on the plight of children “who are forced to live and work on the street”.
The press, print insert and online activity campaign features a central theme: “Promise me”
The heart felt press ads [...]
Charity Malaria No More UK is to launch a public awareness campaign featuring David Beckham next Wednesday (May 27) during Sky Sports’ coverage of the UEFA Champions League final.
The advertisement will run in ad breaks between Manchester United and Barcelona UEFA Champions League final which also coincides with the charity being chosen as recipient organisation [...]
Coke ‘Open Happiness’ campaign debuts with backing by Gnarls Barkley and Fall Out Boy
Coca-Cola has brought together music acts Gnarls Barkley, Fall Out Boy and Gym Class Heroes to unveil its latest global ads carrying the new strapline, ‘Open Happiness’.
According to Coca-Cola, music will play a central role in ‘Open Happiness.’ A new track created [...]
Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]