Electronics company LG is to use its Piccadilly Circus screen as a tool for its customers to interact with the brand in a new outdoor campaign.
The
In the creative industry there is as lot of discussion at present as to whether the recent televised ads from T-Mobile are viral or not? Viral’s, are usually distributed person to person via email, blue tooth or word of mouth utilising the social networks we all have.
Rather than witter on about what we as a company are up to, (which we’re sure would topple Ashton Kucher’s Twitter podium place), we wanted to focus the attention of Edible’s bite size and delicious little blog towards Media, Marketing, the power of ‘Brand’ and all manners of
Times Online and The Sun.co.uk are set to start charging for content after News Corporation chairman Rupert Murdoch indicated such a model could be in place within a year.
News Corp, parent the company of UK newspaper group, News International, recorded a decline in revenues to $7.37bn (
Coke ‘Open Happiness’ campaign debuts with backing by Gnarls Barkley and Fall Out Boy
Coca-Cola has brought together music acts Gnarls Barkley, Fall Out Boy and Gym Class Heroes to unveil its latest global ads carrying the new strapline, ‘Open Happiness’.
According to Coca-Cola, music will play a central role in
By Joseph Menn in San Francisco and Tim Bradshaw in London of the Financial Times
Published: March 29 2009 18:54
Tumbling advertising revenues are laying waste to another wave of internet entrepreneurs as they struggle to satisfy promises of free music to users and cash flows to the labels that own the copyright.
Two popular services that allowed [...]
Britvic has released a new can for its Tango fizzy drink which replaces the brand name with the word
American Airlines is using Kevin Spacey to spearhead its first TV campaign for two years. Created by McCann Erickson London, the ad, directed by Michel Gondry shows Spacey on the hunt for
O2 is launching a
The Internet enables incredibly fast and unparalleled access to an enormous amount of information and provides both a sense of connectivity and community feel that can empower web consumers to embrace or destroy a brand with a single click.