Electronics company LG is to use its Piccadilly Circus screen as a tool for its customers to interact with the brand in a new outdoor campaign.
The ‘Life’s Good Moments’ campaign allows consumers to interact with LG’s giant LED screen at London’s Piccadilly Circus, giving people the chance to see their photographs on the landmark LG [...]
In the creative industry there is as lot of discussion at present as to whether the recent televised ads from T-Mobile are viral or not? Viral’s, are usually distributed person to person via email, blue tooth or word of mouth utilising the social networks we all have.
Rather than witter on about what we as a company are up to, (which we’re sure would topple Ashton Kucher’s Twitter podium place), we wanted to focus the attention of Edible’s bite size and delicious little blog towards Media, Marketing, the power of ‘Brand’ and all manners of Advertising, be it digital, viral, [...]
Times Online and The Sun.co.uk are set to start charging for content after News Corporation chairman Rupert Murdoch indicated such a model could be in place within a year.
News Corp, parent the company of UK newspaper group, News International, recorded a decline in revenues to $7.37bn (£4.89bn) for the first three months of the year [...]
Coke ‘Open Happiness’ campaign debuts with backing by Gnarls Barkley and Fall Out Boy
Coca-Cola has brought together music acts Gnarls Barkley, Fall Out Boy and Gym Class Heroes to unveil its latest global ads carrying the new strapline, ‘Open Happiness’.
According to Coca-Cola, music will play a central role in ‘Open Happiness.’ A new track created [...]