In the creative industry there is as lot of discussion at present as to whether the recent televised ads from T-Mobile are viral or not? Viral’s, are usually distributed person to person via email, blue tooth or word of mouth utilising the social networks we all have.
McDonalds operates in more than 100 countries through its 30,000 fast food restaurants and had group revenue of $23.5b for 2008, up from $22.7b in 2007. McDonalds serves 52 million people each day and without doubt it is one of the world’s most well-known and valuable brands.
But what has contributed to the immense brand value? [...]