In the creative industry there is as lot of discussion at present as to whether the recent televised ads from T-Mobile are viral or not? Viral’s, are usually distributed person to person via email, blue tooth or word of mouth utilising the social networks we all have.
Rather than witter on about what we as a company are up to, (which we’re sure would topple Ashton Kucher’s Twitter podium place), we wanted to focus the attention of Edible’s bite size and delicious little blog towards Media, Marketing, the power of ‘Brand’ and all manners of
Microsoft is set to launch a high-profile UK agency and advertiser roadshow in an attempt to convince brands to invest in its new search platform Bing.
The technology giant in it’s attempt to claw back market share from Google, is flying in senior US Bing ’supporters’ for its annual search summit held in London this [...]
Coke ‘Open Happiness’ campaign debuts with backing by Gnarls Barkley and Fall Out Boy
Coca-Cola has brought together music acts Gnarls Barkley, Fall Out Boy and Gym Class Heroes to unveil its latest global ads carrying the new strapline, ‘Open Happiness’.
According to Coca-Cola, music will play a central role in
Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]
Britvic has released a new can for its Tango fizzy drink which replaces the brand name with the word
American Airlines is using Kevin Spacey to spearhead its first TV campaign for two years. Created by McCann Erickson London, the ad, directed by Michel Gondry shows Spacey on the hunt for
Accoriding to latest figures, Asda
The Internet enables incredibly fast and unparalleled access to an enormous amount of information and provides both a sense of connectivity and community feel that can empower web consumers to embrace or destroy a brand with a single click.
Coca-Cola reported an 18% dip in quarterly profit yesterday citing a strong dollar and an impairment charge related to its biggest distributor for the drop.
Net income dropped to $995m in the three months ended 31 December from $1.2bn a year earlier and the net result was to drag the full-year net profit down 3% to [...]