In the creative industry there is as lot of discussion at present as to whether the recent televised ads from T-Mobile are viral or not? Viral’s, are usually distributed person to person via email, blue tooth or word of mouth utilising the social networks we all have.
Rather than witter on about what we as a company are up to, (which we’re sure would topple Ashton Kucher’s Twitter podium place), we wanted to focus the attention of Edible’s bite size and delicious little blog towards Media, Marketing, the power of ‘Brand’ and all manners of Advertising, be it digital, viral, [...]
Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]
Britvic has released a new can for its Tango fizzy drink which replaces the brand name with the word “Thanks!”
The limited edition can, only available for the orange flavour, is to “thank the public for saving the brand”.
The carbonated drink has seen sales slide over recent years but according to Britvic Soft Drinks the brand [...]
American Airlines is using Kevin Spacey to spearhead its first TV campaign for two years. Created by McCann Erickson London, the ad, directed by Michel Gondry shows Spacey on the hunt for ‘the best seat’ – a hunt which takes him to theatres, libraries and a New York Basketball game.
Finally, he ends up comfortable and [...]