Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]
In the midst of a continued decline in ad revenues during the downturn, media publishers such as the Independent News & Media, Bauer and News International are investigating payment models for their online publications. Bauer alone has online property representing titles such as FHM, Heat, Zoo, Empire, Mojo, and GO Fishing.
The change in tactics comes [...]
Costa Coffee launched its first ever national campaign with press, outdoor and online activity yesterday (9 March).
The £1.5 million integrated campaign was created by agencies Karmarama and Meteorite and handled by ZenithOptimedia.
The campaign is based on a blind head-to-head tasting against rivals Starbucks and Caffé Nero.
The chain, owned by Whitbread reported a 2.6 per cent [...]