The UK Advertising Standards Authority investigation into TripAdvisor will see some key details and finding released from Feb 1st.
For those not familiar with the investigation, TripAdvisor have been accused of being complicit in the posting of fake online reviews for hotels listed on its website. The allegation is that, despite having the resources to do [...]
Anita Yuen, global digital fundraising specialist at Unicef, commenting on Search Engine Marketing said: “The returns on investment are out of control - they’re awesome.”
Many webmasters have been reporting a Google Page Rank drop in recent weeks which has had mixed results on the search positions of many millions of web sites.
Web and Digital savvy SMEs are dedicating large amounts of time and resources into online marketing strategies that could end up with them sharing their insights with their corporate counterparts - so indicate the results of an SME marketing survey carried out by B2 Group.
Search engines search for text, and if there isn’t any meaningful text on your site then the search engines (Google, Bing etc) wont index your site regularly, and as a result no one is going to find the site!
However, this is not to say that to solve this you should just publish any old thing [...]
Microsoft is set to launch a high-profile UK agency and advertiser roadshow in an attempt to convince brands to invest in its new search platform Bing.
The technology giant in it’s attempt to claw back market share from Google, is flying in senior US Bing ’supporters’ for its annual search summit held in London this [...]
Action plan: what to do when your Google rankings have dropped
Has your website lost its rankings in Google? Did your rankings drop or did your website vanish completely from the Google rankings? Whilst many things can cause a Search Engine ranking drop, this article explains what you can do [...]