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Posts Tagged ‘Sponsorship’

EasyJet joins the Conference
31/07/09 | Posted in category : Advertising, Branding, News, Sponsorship

EasyJet has joined the ranks of airlines sponsoring English football teams. The difference between budget and full service carriers has perhaps never been so clear.
While Emirates and Etihad are supporting Arsenal and Man City’s in the Premier League, EasyJet have opted to back Luton Town!
The team’s new strip was revealed in a pre-season friendly with Manchester [...]

Domino’s £20m Ad spending boost
17/02/09 | Posted in category : Advertising, Branding, Marketing, News

Domino’s, the home delivery pizza chain says it expects to boost its advertising budget by more than £20m (10% on up on current budget) during 2009 in an effort to capitalise on cash strapped Britons choosing to eat at home more.
This morning (February 17) the company, a market leader in its sector, also reported an [...]

MasterCard to sponsor Rugby World Cup 2011
9/02/09 | Posted in category : Advertising, Marketing, News

MasterCard has signed a new deal to become the latest sponsor of the Rugby World Cup 2011. The credit card firm will be the official payment system provider for the tournament, to be held in News Zealand.
The announcement comes less than a year since its main rivals Visa axed its multi-million pound sponsorship of the [...]

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