Accoriding to latest figures, Asda’s ‘low price’ marketing campaign has helped the supermarket become the fastest grower in grocery market share.
The supermarket grew it’s market share by 8.8% in the 12 weeks to February 22, compared to the same period last year. This lead to an all-time record share of 17.3%. Grocery sales across the [...]
Supermarket chain, Morrisons has revealed it will not be moving into online sales in the ‘short term’ as “grocery online retail has not yet been proven as a profitable business model,” according to the store’s marketing director Michael Bates.
Bates told delegates at a marketing summit this week of how the supermarket had managed to [...]