Rather than witter on about what we as a company are up to, (which we’re sure would topple Ashton Kucher’s Twitter podium place), we wanted to focus the attention of Edible’s bite size and delicious little blog towards Media, Marketing, the power of ‘Brand’ and all manners of Advertising, be it digital, viral, [...]
Charity Malaria No More UK is to launch a public awareness campaign featuring David Beckham next Wednesday (May 27) during Sky Sports’ coverage of the UEFA Champions League final.
The advertisement will run in ad breaks between Manchester United and Barcelona UEFA Champions League final which also coincides with the charity being chosen as recipient organisation [...]
Coke ‘Open Happiness’ campaign debuts with backing by Gnarls Barkley and Fall Out Boy
Coca-Cola has brought together music acts Gnarls Barkley, Fall Out Boy and Gym Class Heroes to unveil its latest global ads carrying the new strapline, ‘Open Happiness’.
According to Coca-Cola, music will play a central role in ‘Open Happiness.’ A new track created [...]
Npower’s upcoming television campaign is to feature Aardman Animation’s characters Wallace and Gromit.
The campaign, which launches on Saturday (28th March) is using the character to help with its positioning of energy efficiency as “fun and approachable”. The timing of the campaign coincides with recent criticism from a number of UK bodies aimed at utility provider [...]
Britvic has released a new can for its Tango fizzy drink which replaces the brand name with the word “Thanks!”
The limited edition can, only available for the orange flavour, is to “thank the public for saving the brand”.
The carbonated drink has seen sales slide over recent years but according to Britvic Soft Drinks the brand [...]